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Case Study: Ecommerce metal stockholder
An online metal stockholder with over five decades of expertise wanted to grow sales while maintaining a strong ROI. My
How to set up a feed-only Performance Max campaign without fail
How to realiably set up a shopping-only Performance Max campaign
Case Study: Ecommerce Safety Equipment distributor
This case study explores Google Ads optimization for an online store with over 20 years in the safety supply industry,
Case Study: Ecommerce Furniture Supply store
A restaurant furniture manufacturing company with an annual turnover of about $10 million approached me to help enhance their PPC
How to Exclude Placements in Performance Max Campaigns
Learn how to exclude inappropriate placements in your Google Ads Performance Max campaigns. Download a list of junk sites and
How to view Google’s free listings revenue
A simple guide on how to use Google Analytics 4 to view revenue associated with Google’s free listings.
PMax and shopping campaign structures in 2024
Unlock your 2024 advertising potential with expert insights on shopping campaign structures, segmentation, and Performance Max.
Unlock Bing Ads for E-commerce: The One-Click Google Ads Import You Need
Optimize Bing Ads Management without starting from scratch! Learn a strategic import method to leverage your existing Google Ads campaigns
Shopping Ads Bidding in 2024
The bidding strategies for shopping and Performance Max campaigns are described as three key steps: Collecting Data, Improving Efficiency, and
Setting Up a Shopping-Only Performance Max Campaign
This guide explains how to set up a product-focused Performance Max campaign on a live Google Ads account.
How to Exclude Mobile App Placements From Performance Max Campaigns
Performance Max ads can run in multiple location types, including mobile apps. Because mobile app traffic is typically lower quality,
Product Warnings in Merchant Center
If you’re selling products on Google Merchant Center, you must know about product warnings. Here’s a short video and text
Product Disapprovals in Merchant Center
What are product disapprovals in the Google Merchant Center.
In order to be sold, a product must initially be
Group-level Reporting in Performance Max Campaigns
Get insights and make informed decisions with Asset Group reporting, now in Performance Max.
Lifestyle vs Product-only Images in Shopping Ads
Should I use lifestyle or product-only images in shopping ads?
How to Show Display Ads on Competitive Placements
How To Boost Your Display Ad Visibility on Competitive Placements
How I increased revenue with Performance Max
How I quickly increased revenue in a Google Ads account with Performance Max and search campaigns.
Two weeks ago, I
How to find bestselling products for structuring shopping campaigns
One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But
How to set up Google Ads conversion tracking on Bigcommerce with GTM
Instructions for setting up Google Ads conversion tracking on a Bigcommerce store with Google Tag Manager.
Today we’ll set
How Does Performance Max Spend Your Money
This free tool brings you unique insights into spend and performance of Performance Max campaigns. The tool While the Pmax
Optimizing Product Titles
Tips on writing good product titles to improve your Google Ads relevenace and click-through rates.
Performance Max questions answered by Google
Optmyzr recently streamed a 60-min video call with Performance Max product managers from Google. In it, Google answered the most
How to Remove Products From Free Listings
As much as we like free advertising, sometimes we need to remove products from Google’s free listings. Today we cover
How To Fix Identifier-related Errors (GTIN/MPN/Brand) in the Merchant Center
Identifier-related errors in Merchant Center: why they happen and how to fix them.
Google Ads Conversion Tracking on Magento 2 | Tutorial
Today, we will configure a direct Google Ads revenue conversion tracking on Magento 2.3.1 Community Edition with the help of
How to hire a Google shopping specialist
This article compares the benefits of hiring a Google Shopping freelancer versus an agency and explores two effective methods for
Running effective Google display campaigns for lead generation
Google Display Ads can help generate leads. Here is an overview of 8 Display Ads tips for effective lead generation.
How To Fix Ineligible For Enhanced Listings Issues in Merchant Center
Learn to resolve “Ineligible for enhanced free listings” errors, maintain eligibility for boosted product visibility – and avoid Merchant Center
The Free Google Product Listings Overview
Today we’ll talk about free product listings. With free product listings, your products can be shown on Google without you
How To Add Product Feed Attributes To Merchant Center
The hree ways to manage product feed attributes in Google’s Merchant Center are explained.
How To Fix Image-related Merchant Center Feed Errors
Learn how to fix three common Merchant Center image-related errors and enable auto-image improvement.
Google Analytics 4: Four Facts PPC Managers Should Know
“Google Analytics 4 is huge, but I SURELY don’t need to learn it NOW – I am a Google Ads
Google Ads Conversion Tracking vs Analytics Import: Which One’s Best for eCommerce?
A deep dive into the two Google Ads tracking methods is taken. Why use conversion tracking, how exactly each method
Checking Google Ads performance on a phone
You don’t need a desktop to track your Google Ads performance. Here is how to do it from your phone.
Should I run Search campaigns with Shopping?
Search and Shopping campaigns running together can help you scale your Ecommerce business. Learn how to do it properly.
Scaling Shopping Campaigns with Display and Audience targeting
How to grow (or scale) Shopping campaigns profitably? One method is with Display and audience targeting. This is the topic