How to Exclude Placements in Performance Max Campaigns

Learn how to exclude inappropriate placements in your Google Ads Performance Max campaigns. Download a list of junk sites and YT channels to simplify the process.

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How To View Performance Max placements

Performance Max campaigns placements report

To view performance max placements in Google Ads, click on Insights and Reports, Report Editor, and open the Performance Max Campaigns placement report.

Set the date range to several months back. You will see the placement URLs and impressions

Review the report for inappropriate placements.

For example, and are useless placements for this UK client.

Copy the placements as you see them. without WWW or HTTPS.

Exclude Performance Max placements at the account level

Navigation steps to exclude placements in a Performance Max campaign

To exclude placement, go to Audiences, keywords, and content.

Click on content and set the campaign type to Performance Max.

Click on the Edit Exclusions button, click on the account, and enter.

Now paste the list of URL placements copied earlier and save.

Exclude Performance Max placements at the campaign level

Now, your ads won’t show for the excluded placements on the Display Network, YouTube, or the Search Partner network.

It’s important to note that this account-wide setting will override any placement targeting set for specific campaigns.

If you want to exclude placements for individual Performance Max campaigns, you can use this Google’s form:

Performance Max Campaign Modification Request Form.

This form also works to exclude keywords from specific campaigns. 

P.S. Don’t forget to exclude mobile apps from your PMax campaigns as well.

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