Category: Performance Max

Performance Max Field Guide / 2024

If you run Google Ads today, you can't ignore Performance Max campaigns. As Google's most advanced campaign type, Performance Max [...]

Bidding on Performance Max campaigns / 2023 Guide

Bidding strategies are crucial for optimizing your Google Ads campaigns. In this post, you will learn about the pros and [...]

Shopping-Only Performance Max Campaigns

Shopping-only Performance Max campaigns (or "feed-only", "no-asset", or "naked" campaigns) drive more shopping traffic to your online store because they [...]

Mobile Ad placements in Performance Max Campaigns

Performance Max ads can run in multiple location types, including mobile apps. Because mobile app traffic is typically lower quality, [...]

Product Studio: New Google AI Tool for Merchants

The new Google AI Product Studio tool will simplify product image transformation for many SMB merchants. Getting brand-ready content is expensive [...]

Group-level Reporting in Performance Max Campaigns

Get additional Performance Max insights, and make better optimization decisions. Asset Group reporting is now available in Performance Max. [...]

Lifestyle vs Product-only Images in Shopping Ads

Should I use lifestyle or product-only images in shopping ads? Question: should my product images in shopping ads have a lifestyle [...]

How I increased revenue with Performance Max

How I quickly increased revenue in a Google Ads account with Performance Max and search campaigns. Two weeks ago, I needed [...]

How Does Performance Max Spend Your Money

This free tool brings you unique insights into spend and performance of Performance Max campaigns. The tool While the Pmax [...]