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Case Study: Ecommerce metal stockholder
An online metal stockholder with over five decades of expertise wanted to grow sales while maintaining a strong ROI. My
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How to set up a feed-only Performance Max campaign without fail
How to realiably set up a shopping-only Performance Max campaign
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Case Study: Ecommerce Safety Equipment distributor
This case study explores Google Ads optimization for an online store with over 20 years in the safety supply industry,
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Case Study: Ecommerce Furniture Supply store
A restaurant furniture manufacturing company with an annual turnover of about $10 million approached me to help enhance their PPC
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How to Exclude Placements in Performance Max Campaigns
Learn how to exclude inappropriate placements in your Google Ads Performance Max campaigns. Download a list of junk sites and
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How to view Google’s free listings revenue
A simple guide on how to use Google Analytics 4 to view revenue associated with Google’s free listings.
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PMax and shopping campaign structures in 2024
Unlock your 2024 advertising potential with expert insights on shopping campaign structures, segmentation, and Performance Max.
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Unlock Bing Ads for E-commerce: The One-Click Google Ads Import You Need
Optimize Bing Ads Management without starting from scratch! Learn a strategic import method to leverage your existing Google Ads campaigns
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Shopping Ads Bidding in 2024
The bidding strategies for shopping and Performance Max campaigns are described as three key steps: Collecting Data, Improving Efficiency, and
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Setting Up a Shopping-Only Performance Max Campaign
This guide explains how to set up a product-focused Performance Max campaign on a live Google Ads account.
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How to Exclude Mobile App Placements From Performance Max Campaigns
Performance Max ads can run in multiple location types, including mobile apps. Because mobile app traffic is typically lower quality,
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Product Warnings in Merchant Center
If you’re selling products on Google Merchant Center, you must know about product warnings. Here’s a short video and text
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Product Disapprovals in Merchant Center
What are product disapprovals in the Google Merchant Center.
In order to be sold, a product must initially be
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Group-level Reporting in Performance Max Campaigns
Get insights and make informed decisions with Asset Group reporting, now in Performance Max.
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Lifestyle vs Product-only Images in Shopping Ads
Should I use lifestyle or product-only images in shopping ads?
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How to Show Display Ads on Competitive Placements
How To Boost Your Display Ad Visibility on Competitive Placements
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How I increased revenue with Performance Max
How I quickly increased revenue in a Google Ads account with Performance Max and search campaigns.
Two weeks ago, I
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How to find bestselling products for structuring shopping campaigns
One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But
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How to set up Google Ads conversion tracking on Bigcommerce with GTM
Instructions for setting up Google Ads conversion tracking on a Bigcommerce store with Google Tag Manager.
Today we’ll set
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How Does Performance Max Spend Your Money
This free tool brings you unique insights into spend and performance of Performance Max campaigns. The tool While the Pmax
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Optimizing Product Titles
Tips on writing good product titles to improve your Google Ads relevenace and click-through rates.
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Performance Max questions answered by Google
Optmyzr recently streamed a 60-min video call with Performance Max product managers from Google. In it, Google answered the most
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How to Remove Products From Free Listings
As much as we like free advertising, sometimes we need to remove products from Google’s free listings. Today we cover
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How To Fix Identifier-related Errors (GTIN/MPN/Brand) in the Merchant Center
Identifier-related errors in Merchant Center: why they happen and how to fix them.
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Google Ads Conversion Tracking on Magento 2 | Tutorial
Today, we will configure a direct Google Ads revenue conversion tracking on Magento 2.3.1 Community Edition with the help of
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How to hire a Google shopping specialist
This article compares the benefits of hiring a Google Shopping freelancer versus an agency and explores two effective methods for
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Running effective Google display campaigns for lead generation
Google Display Ads can help generate leads. Here is an overview of 8 Display Ads tips for effective lead generation.
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How To Fix Ineligible For Enhanced Listings Issues in Merchant Center
Learn to resolve “Ineligible for enhanced free listings” errors, maintain eligibility for boosted product visibility – and avoid Merchant Center
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The Free Google Product Listings Overview
Today we’ll talk about free product listings. With free product listings, your products can be shown on Google without you
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How To Add Product Feed Attributes To Merchant Center
The hree ways to manage product feed attributes in Google’s Merchant Center are explained.
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How To Fix Image-related Merchant Center Feed Errors
Learn how to fix three common Merchant Center image-related errors and enable auto-image improvement.
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Google Analytics 4: Four Facts PPC Managers Should Know
“Google Analytics 4 is huge, but I SURELY don’t need to learn it NOW – I am a Google Ads
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Google Ads Conversion Tracking vs Analytics Import: Which One’s Best for eCommerce?
A deep dive into the two Google Ads tracking methods is taken. Why use conversion tracking, how exactly each method
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Checking Google Ads performance on a phone
You don’t need a desktop to track your Google Ads performance. Here is how to do it from your phone.
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Should I run Search campaigns with Shopping?
Search and Shopping campaigns running together can help you scale your Ecommerce business. Learn how to do it properly.
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Scaling Shopping Campaigns with Display and Audience targeting
How to grow (or scale) Shopping campaigns profitably? One method is with Display and audience targeting. This is the topic