How to Show Display Ads on Competitive Placements
Several tricks for getting our ads to appear on competitive placements like WSJ.COM
Question: I can’t get my Display ads to show on a highly competitive placement like Wall Street Journal.com app
even after raising Daily Budget to $500 and Manual CPC bid to $4.
Generally, in order to increase your chances of getting your ads seen by your target audience, you need to work on bidding, budget, and Quality store.
If bidding and budget are adequate, focus on improving quality score.
Since your ad doesn’t have any “proof” it works (aka can get the click), Google might be hesitant to show it on such a competitive placement.
Some things to try:
– start to open up targeting slightly, and then bring it back.
– try different ad formats (standard display ads vs Responsive display ads )
– Get creative inspiration from your competitors. You can use tools like Moot to monitor and track your competitors’ display ads on various websites
How To Optimize Google Display Campaigns
An introduction to optimizing Google Display campaigns
Question: How can I optimize my Google Display campaigns?
Google Display Ads can show your ads on over 2 million websites and apps that are part of the Google Display Network. They can help you reach potential customers who are browsing the web, watching videos, or using apps that are relevant to your products or services.
From a high-level Point of view, display campaign optimization is not so different from other campaign types.
You need to:
– Determine your objective: is it for remarketing or prospecting? Are you pushing products directly or are you after the top-of-the-funnel touch points (quiz/download/article views)?
– Ensure your campaigns are working as intended? (getting clicks, impressions, showing up in the right places, and so on.)
– Are bids optimized? experiment with different targeting options, different bidding strategies
– And, basic stuff: use clear and compelling images, headlines, and descriptions that capture attention and communicate your value proposition, and exclude placements when appropriate.
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Optimizing Product Titles
A product title is one of the main signals to tell Google and customers about your product. A relevant title makes viewers click on your ads more often which will increase CTR.
Today we’ll cover the most important things you should know to optimize your product titles. We’ll look at: