About Me

đź‘‹ Hi, I am Andrey Kisselev, Google Ads manager, consultant, and educator.

I am focused on E-commerce accounts.

Here is my story

Google shopping specialist at work

First life. Growing up

Growing up in the Soviet Union was fun but static. International travel was nearly impossible.

So shortly after getting a degree in Electrical Engineering, I had relocated to the US, then Italy, then again US.

Second life. Corporate world

During the first tough year in the US (my first job was a mover for $5/hour plus tips), I had developed an interest in the computers, and eventually joined the “corporate world”.

Over the years, I had worked in a number of IT, marketing, and sales roles in north american and european companies.

 

Third life. Becoming a solopreneur

I was not interested in entrepreneurship for many years … until in 2016 I started a freelancing AdWords consulting business called Addi Marketing.

Only then, did really understand how a business operates, the role of digital marketing, and especially Google Ads, in its bottom line.

I was one of many rookie AdWords specialists, hustling for a $200/month gig on Upwork.

My first clients were local businesses that needed more calls or sales leads. They had high expectation and small budgets.

Now In the hindsight, I think that was the hardest time in my entrepreneurship life.

I needed to break this glass ceiling. To do that, I realized I needed to gain deeper knowledge on a particular aspect of Google Ads.

That’s how Google Shopping became my niche.

I like my business’ size, and the clients seem to appreciate the level of attention and, especially, the results they get.

Hobbies

These things excite me outside of work:

  • Being a dad and a husband. Raising two kids is a great life motivator
  • Reading. Topics of interest lately are economics and its history, Bitcoin, energy, politics.
  • Traveling. Italy, China and Thailand were the funnest destinations so far. Discovering the various US regions is a lot of fun too.