Growing up in the Soviet Union was fun but static. International travel was nearly impossible.
So shortly after getting a degree in Electrical Engineering, I had relocated to the US, then Italy, then again US.
During the first tough year in the US (my first job was a mover for $5/hour plus tips), I had developed an interest in the computers, and eventually joined the “corporate world”.
Over the years, I had worked in a number of IT, marketing, and sales roles in north american and european companies.
I was not interested in entrepreneurship for many years … until in 2016 I started a freelancing AdWords consulting business called Addi Marketing.
Only then, did really understand how a business operates, the role of digital marketing, and especially Google Ads, in its bottom line.
I was one of many rookie AdWords specialists, hustling for a $200/month gig on Upwork.
My first clients were local businesses that needed more calls or sales leads. They had high expectation and small budgets.
Now In the hindsight, I think that was the hardest time in my entrepreneurship life.
I needed to break this glass ceiling. To do that, I realized I needed to gain deeper knowledge on a particular aspect of Google Ads.
That’s how Google Shopping became my niche.
I like my business’ size, and the clients seem to appreciate the level of attention and, especially, the results they get.
These things excite me outside of work: