Day: September 17, 2023

How to Exclude Mobile App Placements From Performance Max Campaigns

Performance Max ads can run in multiple location types, including mobile apps. Because mobile app traffic is typically lower quality, I exclude it from the Performance Max campaigns. Let’s talk about mobile app placements, how to view them, and how to exclude them from Performance Max campaigns.

Product Warnings in Merchant Center

If you’re selling products on Google Merchant Center, you must know about product warnings. Here’s a short video and text introduction of product warnings on a Google Merchant Center. Product warnings in the Merchant Center’s product diagnostics screen Products warnings can be viewed in the Google Merchant Center’s Products Diagnostics view. they are marked with triangle icons.If […]

Product Disapprovals in Merchant Center

What are product disapprovals in the Google Merchant Center.
In order to be sold, a product must initially be visible to potential customers
Disapproved products are not displayed in Shopping ads, Pmax campaigns, and free listings
So, solving product disapprovals can directly affect sales.

How I increased revenue with Performance Max

How I quickly increased revenue in a Google Ads account with Performance Max and search campaigns.

Two weeks ago, I needed to quickly increase revenue in my Google Ads account.

So I did two things: dropped target ROAS on my

How to find bestselling products for structuring shopping campaigns

One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But how do you find the best-selling products? This can be done in two ways: with Google Ads, and with Google Analytics. We will explain both methods, and compare them here. Google Ads method Bestesllers in […]