The revamped Merchant Center Experience is a game changer for smaller businesses.
The upcoming Google’s Merchant Center will make it easier for smaller merchants to get started and grow their business.
It will become a kind of an equalizer weapon for small businesses competing with larger businesses.
For example, a product feed can be populated automatically with the information detected on the website – without the hassle of manually uploading or updating the feed.
Insights about product errors will explain the benefits of fixing them, making it easier to prioritize updates.
Powerful analytical insights will show merchants their bestselling products, and even what businesses show up next to theirs.
The new Merchant Center is already rolling out to new users, with plans to complete the global rollout in 2024.