How to View Google’s Free Listings Revenue

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Here’s how to view the revenue of Google free listings in Google Analytics 4.

Free listings are Google’s organic shopping ads. Its data is visible in the Merchant Center – except for revenue.

The free listing statistics visible in the Google Merchant Center

In Google Analytics 4, Click on Reports, Traffic acquisition.

Click on the blue plus sign in the table, type “campaign”, and select Session Campaign.

Then, type “free” in the search bar and hit Enter.

Free listings revenue visible in Google Analytics 4

If you have free listing traffic in your account, a campaign Shopping Free Listings will appear in the report, with data that includes conversions and revenue.

That’s it , folks. If you know any other way ot viewing the free listings revenue, please let me know.

Andrey Kisselev

Andrey Kisselev

Google Ads freelancer, focused on e-commerce PPC. Founder of

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