Bidding strategies are crucial for optimizing your Google Ads campaigns. In this post, you will learn about the pros and cons of different bidding options for Performance Max and Shopping campaigns. You will also get practical tips on how to implement and test them.
Shopping-only Performance Max campaigns (or “feed-only”, “no-asset”, or “naked” campaigns) drive more shopping traffic to your online store because they use your product feed only to optimize your online store traffic. This post shows you how to create one on a live Google Ads account.
Should I use lifestyle or product-only images in shopping ads?
Question: should my product images in shopping ads have a lifestyle background or should they be close cropped?
I don’t think there is a single right answer.
In Shopping or Performance Max campaigns you can use product-only images, when your products are being used on a plain background, and in-context (or lifestyle) images when your products are shown in a natural and authentic setting.
For Shopping ads placements, I would say the biggest factor is standing out from your competitors. If everyone is doing product-only product shots, having a lifestyle image can help to stand out.
Ultimately, the best type of product image for your shopping campaign depends on your goals, budget, and products. You may want to test different types of images and see which ones perform better in terms of clicks, conversions, and revenue.
Finally, you can have both types of images for your products, to do that, add a feed attribute called lifestyle_image_link.
One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But how do you find the best-selling products? This can be done in two ways: with Google Ads, and with Google Analytics. We will explain both methods, and compare them here. Google Ads method Bestesllers in […]
This free tool brings you unique insights into spend and performance of Performance Max campaigns. The tool While the Pmax performance has improved across my accounts in the last several months, its reporting capabilities are still poor. I cannot separate video traffic costs from shopping, and can’t see the performance of individual asset group. Until […]
A product title is one of the main signals to tell Google and customers about your product. A relevant title makes viewers click on your ads more often which will increase CTR.
Today we’ll cover the most important things you should know to optimize your product titles. We’ll look at:
Learn the why and the how of segmenting Performance Max and shopping campaigns, and see some examples.