PMax and shopping campaign structures in 2024
Unlock your 2024 advertising potential with expert insights on shopping campaign structures, segmentation, and Performance Max.
Shopping Ads Bidding in 2024
The bidding strategies for shopping and Performance Max campaigns are described as three key steps: Collecting Data, Improving Efficiency, and Expanding Scale.
Setting Up a Shopping-Only Performance Max Campaign
This guide explains how to set up a product-focused Performance Max campaign on a live Google Ads account.
Lifestyle vs Product-only Images in Shopping Ads
Should I use lifestyle or product-only images in shopping ads?
How to find bestselling products for structuring shopping campaigns
One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But how do you find the best-selling products? This can be done in two ways: with Google Ads, and with Google Analytics. We will explain both methods, and compare them here. Google Ads method Bestesllers in […]
How Does Performance Max Spend Your Money
This free tool brings you unique insights into spend and performance of Performance Max campaigns. The tool While the Pmax performance has improved across my accounts in the last several months, its reporting capabilities are still poor. I cannot separate video traffic costs from shopping, and can’t see the performance of individual asset group. Until […]
Optimizing Product Titles
Tips on writing effective product titles to improve your Ads relevance and click-through rates.