Question: I can’t get my Display ads to show on a highly competitive placement like Wall Street Journal.com app even after raising Daily Budget to $500 and Manual CPC bid to $4.
Answer: Generally, to increase your chances of getting your ads seen by your target audience, you need to work on bidding, budget, and Quality stores.
If bidding and budget are adequate, focus on improving quality score.
Since your ad doesn’t have any “proof” that it works (can get the click), Google might hesitate to show it in such a competitive placement.
Some things to try:
- Start to open up targeting slightly and then bring it back
- Try different ad formats (standard display ads vs Responsive display ads)
- Get creative inspiration from your competitors. You can use tools like Moot to monitor and track your competitors’ display ads on various websites
Andrey Kisselev
Google Ads freelancer, founder of Addi Marketing.
