If you run Google Ads today, you can’t ignore Performance Max campaigns. As Google’s most advanced campaign type, Performance Max can deliver great results… or not-so-great results. In this article, you will learn about the benefits, downsides, and best ways to use Performance Max campaigns.
Bidding strategies are crucial for optimizing your Google Ads campaigns. In this post, you will learn about the pros and cons of different bidding options for Performance Max and Shopping campaigns. You will also get practical tips on how to implement and test them.
Shopping-only Performance Max campaigns (or “feed-only”, “no-asset”, or “naked” campaigns) drive more shopping traffic to your online store because they use your product feed only to optimize your online store traffic. This post shows you how to create one on a live Google Ads account.
Learn the why and the how of segmenting Performance Max and shopping campaigns, and see some examples.