PMax and shopping campaign structures in 2024
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Unlock your 2024 advertising potential with expert insights on shopping campaign structures, segmentation, and Performance Max.
Shopping Ads Bidding in 2024
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The bidding strategies for shopping and Performance Max campaigns are described as three key steps: Collecting Data, Improving Efficiency, and Expanding Scale.
Setting Up a Shopping-Only Performance Max Campaign
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This guide explains how to set up a product-focused Performance Max campaign on a live Google Ads account.