Google Merchant Center

How To Fix Image-related Merchant Center Feed Errors

Andrey Kisselev
September 11, 2021

In this video, I'll show how to fix three common image-related Merchant Center feed errors and how to enable automatic image improvement in Merchant Center. The errors explained are: Invalid image [image link], Promotional Overlay on Image [image link], and Processing failed [image link].

Are you having image-related errors on Merchant Center, and your products are disapproved? Not to worry. Fixing them is quite easy once you understand the approach.

Today I'll show you how to fix the three most common image-related Merchant Center errors:

  1. Invalid image (image link)
  2. Promotional overlay on image (image link)
  3. Processing failed (image link)

Invalid image [image link]

This error can be caused by two things: the wrong URL and the wrong image format.

The HTTP error 404 in the Imvalid image [image link] error details usually indicates wrong URL
The HTTP error 404 in the Imvalid image [image link] error details usually indicates wrong URL

Click on View examples, and then on Open image. This error indicates that this is a case of the wrong URL. Simply put the image in the acceptable URL and re-update the feed.

NOTE: When replacing an image, keep in mind that if you don't change the URL, it might take up to six weeks for Google to approve it. In order to speed up the approval, change the URL slightly. So Google will see it as a new URL and it will be approved within three days.

Promotional overlay on image [image link]

Google wants you to provide images with clean, light background and without any promotional texts or elements like CTAs, retailer logos, or obstructing elements like watermarks. Let's open details of our promotional overlay image error. In the first example, we don't immediately see any problems, but that might be something to do with the background with water mark, which is not actually visible.

An image watermark can cause the Promotional overlay on Image [image link] error
An image watermark can cause the Promotional overlay on Image [image link] error

The image In this example has a little watermark in the lower right part that might be causing the error. To fix that, provide the new, cleaner image. You can also turn on automatic image improvements in the Merchant Center.

Enablihg automatic image improvements in Merchant Center
Enablihg automatic image improvements in Merchant Center

With automatic image improvements, Google will try to automatically fix your images.To enable it, open Settings, Automatic improvements, Image improvements. Select My own settings, and Enable automatic image improvements. Click Save.

Processing failed image [link error]

This error usually suggests less critical problems such as the image format or the server speed.

The Processing failed [image link] error in Merchant Center
The Processing failed [image link] error in Merchant Center

Open an affected image in the Diagnostics view.

A delay in opening the image might indicate server performance issues.

Server performance issues are often temporary, so the errors might disappear if you check the image in a few days.

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