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As SMBs are entering 2020, it would be a useful exercise to reevaluate their Google Ads investment. Here we are trying to get some answers by looking at the latest Google Ads usage trends by small businesses in 2019.

We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads? And can you plan and get a persuasive testimonial?

Do this: type your company’s trademark or brand name in the browser. If your brand is not at the very top, I hope you agree that it’s not acceptable. This, though, can be avoided by you bidding on your brand terms with PPC. This may sound crazy to you, but hear me out: Let me present to you five reasons why protecting your brand with PPC will make sense.

SEO and PPC are two main ways of increasing the online visibility of a business. But which one is right for you? Honestly, you should be doing both, but if time or money is limited, you may need to pick one. In this case, the SEO vs PPC debate boils down to one question: how urgently do you need the results.

If your Google Ads conversions' attribution model is set to Last click, you are not only neglecting an optimization opportunity, but you are becoming less and less competitive. Here you'll learn 6 simple rules to pick the correct Google Ads attribution model for your type of business.

Grab Bar Specialists, an online retail business, saw its Google Ads revenue dropping gradually, and wanted to do something about it. As the owner had put it: “My spend has gotten out of control comparing to sales. Apparently my campaigns are running at about 40% efficiency."

Recently I was interviewed by Ryan Shank, the founder & CEO of Phonewagon, simple and beautiful call tracking software.