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Challenging times often come with great opportunities. An important strategy for small businesses to consider in the near term is brand building. Let's look at the 5 ways to do smart brand building during the storm.

Our lives have changed significantly in the last 3 weeks. Like many other things, digital marketing trends have shifted in never seen before ways. There's a lot of advice, a lot of recommendations around for small businesses. The problem is the marketing situation keeps changing. In order to separate signal from noise and provide timely marketing advice to the small businesses, I will be posting weekly articles with status updates, and short practical tips. This is the first such article.

On March 27th Google announced the $340 million commitment in Google Ads credits for SMBs worldwide. Let's look into what it is, why is Google doing it, who is eligible, how and when eligible customers will receive the ad credits, and other details.

Google recently published a post on "Navigating your Google Ads campaigns through COVID-19" Here is the video version of that post.

Today I want to talk about switching over Google Ads campaigns to automated bidding strategies, why now is a good time, and how to do it sensibly.

Now that automation in Google Ads is much more prevalent, what are some new considerations for the optimal account structure?

Good conversion tracking improves performance of a Google Ads account. Yet, 2 out of 3 businesses today don't have decent conversion tracking. Learn how to quickly check and improve your conversion tracking.

I often review Google Ads accounts of prospective clients. Amazingly, most of them contain the same simple mistakes. Let’s look at the three typical mistakes of the existing Google Ads campaigns and how to fix them.

As SMBs are entering 2020, it would be a useful exercise to reevaluate their Google Ads investment. Here we are trying to get some answers by looking at the latest Google Ads usage trends by small businesses in 2019.

We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads? And can you plan and get a persuasive testimonial?

Do this: type your company’s trademark or brand name in the browser. If your brand is not at the very top, I hope you agree that it’s not acceptable. This, though, can be avoided by you bidding on your brand terms with PPC. This may sound crazy to you, but hear me out: Let me present to you five reasons why protecting your brand with PPC will make sense.

SEO and PPC are two main ways of increasing the online visibility of a business. But which one is right for you? Honestly, you should be doing both, but if time or money is limited, you may need to pick one. In this case, the SEO vs PPC debate boils down to one question: how urgently do you need the results.

If your Google Ads conversions' attribution model is set to Last click, you are not only neglecting an optimization opportunity, but you are becoming less and less competitive. Here you'll learn 6 simple rules to pick the correct Google Ads attribution model for your type of business.

Grab Bar Specialists, an online retail business, saw its Google Ads revenue dropping gradually, and wanted to do something about it. As the owner had put it: “My spend has gotten out of control comparing to sales. Apparently my campaigns are running at about 40% efficiency."

Recently I was interviewed by Ryan Shank, the founder & CEO of Phonewagon, simple and beautiful call tracking software.