Free listings are organic shopping ads provided by Google. Their data can be viewed in the Merchant Center, with the exception of revenue.
The following instructions will guide you on how to view the revenue generated by Google’s free listings using Google Analytics 4.
Video Tutorial
If you prefer video content, watch this short video guide from my YouTube channel.
![](https://addimarketing.com/wp-content/uploads/2023/09/649addc35b354742713b698d_Screenshot-2023-06-27-at-9.01.29-AM-1024x694.webp)
In Google Analytics 4, Click on Reports, Traffic acquisition.
Click on the blue plus sign in the table, type “campaign”, and select Session Campaign.
Then, type “free” in the search bar and hit Enter.
![](https://addimarketing.com/wp-content/uploads/2023/09/649adea9e65dc244e9099ea2_Screenshot-2023-06-27-at-9.05.17-AM-1024x565.webp)
The free listing traffic in your account, a campaign Shopping Free Listings will appear in the report, with data that includes conversions and revenue.
That’s it , folks. If you know any other way ot viewing the free listings revenue, please let me know.