Google ads management for Ecommerce

Better Performance. Affordable Quality.

Shopping Ads is the most profitable and popular form of paid search advertising for Ecommerce companies. It’s also complex, ever-changing and time consuming.
I have acquired the Google Ads, Merchant Center, and Bing Ads management skills and expertise to manage complex PPC campaigns.

Video What is google ads management for ecommerce

Management Services Offered

My Google Ads management for Ecommerce program covers the following ad platforms:

Shopping Ads
Search Ads
Remarketing / Retargeting
Google Merchant Center
Bing Ads (Microsoft Advertising)

Some of the Ecommerce brands I have helped

What's Included in Monthly Management

My management services include the following tasks as part of monthly management:

Bid Management
Keyword Management
Ad copy Optimization and Testing
Merchant Center Feed Optimization
Ad Targeting and Adjustments
Cost and Performance Analysis
Check In Communication
Monthly Campaign Performance Report

Addi’s Appoach to to Ecommerce PPC Management

Perhaps you've been managing Google Ads in-house, or outsourcing it to an agency.
Either way, you are not happy with the results.
You need a fresh look, new ideas; and, more importantly, a reliable Google Ads management resource. I think I am the right person. Here are five reasons why:

1. Optimize for Growth

You care about revenue, costs, and ROI, not clicks, or impressions, or any other technical metrics.
I only optimize for the metrics your business understands and cares about.

2 Focus on Ecommerce PPC

With me you aren't getting an all-covering agency that does "a little bit of everything”.
Instead, you are getting an expert who is focused on getting the best PPC results for Ecommerce companies.
Google Ads for Ecommerce is what what I do full time.

3. No Long Term Contracts

All my services are on a month-to-month basis. That means there's not contract forcing you to stay.
I like to think I can keep you because of the quality of the management you get for the price.

4. No Autopilot

I manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend.
This ensures I’m always keeping a pulse on the account performance and making improvements quickly.

5. Affordable Quality

Why do I charge less while providing high-quality service?
i am running lean, efficient Ecommerce PPC marketing machine 😎.
I take the industry leading trends and strategies and apply them to the campaigns.
Not running operational overhead of a traditional agency, I invest into highly specialized PPC management tools.
With me you’ll get the best bang for your marketing buck.

My Account Setup Process

When I first talk with new companies, they always ask how I plan to onboard their account. So, here’s how I do it:

1. Research & Discovery

You talk, I listen.
I want to learn as much as possible about your business, including intricacies of your target audience, your profit margins, and the lifetime value of your customers.

2. Complete Account Analysis

The most valuable asset available to me is your historical account data.
I’ll parse through this vast amount of data in search of valuable trends that will guide our strategy.
I breakdown the current account to learn as much as I can from past performance, and then benchmark all KPIs as a baseline.

3. Strategy & Campaign Build

I take all of our research and analysis and translate it into an effective PPC strategy.
I'll construct campaigns that maximize profitability and are enabled to scale

4. Optimize, Grow, Repeat.

As your Google Ads campaign performance data rolls in, I will make changes and pivot where necessary.
I’ll bring a proactive approach as I A/B split test new ideas and seek new opportunities for growth.

Pricing

My pricing for PPC management services is pretty straightforward. I charge:

a one-time account setup (or re-structure) cost which varies depending on the status of the account I'm onboarding
a bracketed fixed monthly management fee. There is a fixed fee between a minimum and maximum spend within a spend bracket.

My Toolbox

Some of the tools and technology I use to help my client’s Google Ads campaigns outperform their competition.

Want to Get Google Ads Management Proposal from Addi?

Think we might be a good fit? Let's talk about it. Fill out form below and I'll setup a call to see if I can help.

Interested in learning more about Shopping Ads? Check out these posts.

Interested in boosting your brand's revenue and profitability? Let's talk Google Ads.

Schedule a strategy call

During our call:

We'll discuss your business and marketing goals.
How my management process can be applied to your business.
Next steps

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