What are product disapprovals in the Google Merchant Center.
In order to be sold, a product must initially be visible to potential customers
Disapproved products are not displayed in Shopping ads, Pmax campaigns, and free listings
So, solving product disapprovals can directly affect sales.
Product disapprovals can be viewed in the Merchant center’ diagnostics view. They are marked with a round icon
Product Disapprovals can be fixed with as little effort as adding a missing attribute or as much difficulty as solving identifier-related errors.
Andrey Kisselev
Google Ads freelancer, founder of Addi Marketing.