Pricing

I use two types of fees: the ongoing monthly management fee and the initial tune-up fee.  

Schedule a strategy call
  • The initial tune-up fee is paid once and covers the initial rebuild or refresh of the account. It also covers the internal account review and the keyword research.
  • The monthly management fee depends on the overall monthly ad spend of the Google Ads campagins. The fee remains flat within a certain area, or bracket, of the spend. Shown below are the current brackets and fees.

Since I don't require long-term contracts, I send and invoice and expect to get paid in the beginning of each month.
This way you as a client are free to continue or discontinue our relationship at the end of each month. And I have to earn your business each month.
I also manage Bing Ads (now called Microsoft Ads).
The Bing Ads monthly fee is 20% of the current Google Ads monthly management fee.
There's not initial tune-up fee portion for the Bing Ads.

Initial Tune up Fee
$500
$75
$120
$180
$225
$300
$435
$645
$825
custom
Bing Ads Monthly Management Fee
Google Ads spend Bracket
$1,000 - $5,000
Google Ads Monthly Management Fee
$10,000 - $15,000
$500
$5,000 - $10,000
$800
$1,200
$15,000 - $20,000
$1,500
$20,000 - $30,000
$2,000
$2,900
$30,000 - $50,000
$4,300
$5,500
custom
$50,000 - $75,000
$100,000 and up
$75,000 - $100,000

Why do I use Ad Spend brackets?

Simplicity

It's simpler both for myself and the client to know what exactly the monthly fee be at any given time.

Transparency

If I was charging a flat percentage of ad spend, some clients may feel that a suggestion to increase budget in a particular campaign is being suggested with the ulterior motive of being able to bill the client more at the end of the month.

With brackets, there is always room to spend more without any increase in fees.

Strategic approach

It's simplifies the billing process to charge for a combined spend across all active campaigns instead of charging for each campaign type (Shopping, Search, Remarketing, Display) separately.

Additionally, since I manage PPC accounts with a high level strategy, monthly budget it very often shifted to different campaigns based on where performance gains will be most likely realized.

Who do I use Ad spend brackets?

Simplicity

It's simpler both for myself and the client to know what exactly the monthly fee be at any given time.

Transparency

If I was charging a flat percentage of ad spend, some clients may feel that a suggestion to increase budget in a particular campaign is being suggested with the ulterior motive of being able to bill the client more at the end of the month.
With brackets, there is always room to spend more without any increase in fees.

Strategic approach

It's simplifies the billing process to charge for a combined spend across all active campaigns instead of charging for each campaign type (Shopping, Search, Remarketing, Display) separately.
Additionally, since I manage PPC accounts with a high level strategy, monthly budget it very often shifted to different campaigns based on where performance gains will be most likely realized.

Schedule a strategy call

During our call:

  1. We'll discuss your business and marketing goals.
  2. How my management process can be applied to your business.
  3. Next steps

How much did you spend on Google Ads in the past 30 days?
Knowing your approximate current ad spend will help me prepare for our audit and consultation phone call.

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My advertising works. That's why I have 5-star client reviews.