I've been working with Addi marketing for the last 2 years. The service is always reliable communication is great, and the work was solid. I would recommend this company to anyone who wants to work with a reliable company and to not overpay them.
The more money being spent in an account means there is more data being accrued in the account. The more data I need to analyze, the more time I'm putting into my optimizations on a monthly basis.
My monthly fee is based on a combined ad spend bracket across all Google Ads campaigns under my management.
For example, if I'm managing Google Shopping, Search, and Remarketing campaigns, the total combined spend between all campaigns will be counted towards your total monthly spend.
It's simpler both for myself and the client to know what exactly the monthly fee be at any given time.
If I was charging a flat percentage of ad spend, some clients may feel that a suggestion to increase budget in a particular campaign is being suggested with the ulterior motive of being able to bill the client more at the end of the month.
With brackets, there is always room to spend more without any increase in fees.
It's simplifies the billing process to charge for a combined spend across all active campaigns instead of charging for each campaign type (Shopping, Search, Remarketing, Display) separately.
Additionally, since I manage PPC accounts with a high level strategy, monthly budget it very often shifted to different campaigns based on where performance gains will be most likely realized.
Your information is secure. I won't even spam you or sell your contact details. I hate BS like that as much as you do.