Structuring shopping campaigns in a Google Ads account is extremely important for improving your results. But there is a lot of confusion there, and Google does not provide any recommendations in that area. In today’s post, I’ll explain in an easy and practical way why and how to structure shopping campaigns. 

Bidding is one of the most important methods to optimize a shopping campaign. With the right bid strategy, you’ll bring more revenue without overpaying. Today’s we’ll talk about bidding strategies in Google shopping campaigns, how they work, and when it makes sense to use them to get best results.

If you are a store owner considering digital advertising, focus on Shopping Ads first. You will spend less time on maintenance and get a better ROI. This 60-second video explains why.

How to troubleshoot Google Smart Shopping campaigns.

How to grow (or scale) Shopping campaigns profitably? One method is with Display and audience targeting. This is the topic of this video

How to Optimize Smart Shopping Campaigns.

How To Plan Smart Shopping Campaigns.

An overview of the Google Smart Shopping Campaigns