June 13, 2021
Performance Max
Bidding Strategies for Performance max and shopping campaigns - 2023 Guide
Bidding is one of the essential ways to optimize a Pmax or a shopping campaign. If you ever looked at bidding strategies, you've realized there are a lot of options out there. Today I will break down my three favorite bidding strategies so you can work out which one is best for you

Andrey Kisselev