"Google Analytics 4 is huge, but I SURELY don't need to learn it NOW - I am a Google Ads manager, not an analyst." That's what I thought before I started playing with GA4. As I am learning it now, I am finding more and more goodies. This 59-sec video shows some of them. I feel there's a lot more to find. What GA4 gotchas have you discovered so far? Write in the comments!!